Length of schooling: four years

Subject area: Management

Degree awarded: Bachelor's degree in Management

Training goal

This major aims to train professionals in front-line service and management to meet the needs of tourism enterprises and institutions in the new situation，Professional knowledge in tourism management，Good ideological and moral character and comprehensive quality，Have a strong comprehensive professional ability and development foundation，A versatile senior professional who can be engaged in tourism management at all levels of tourism administrative departments and tourism enterprises and institutions。It mainly offers three modules: cultural tourism industry operation (scenic spot and tourism management), tourism enterprise management (hotel and exhibition management), and Yuni Research travel。

Professional development

The Tourism Management program began to enroll students in 2003。In 2017, we began to recruit single-test single-enrollment sources。In November 2020, it was approved as Ningbo Exhibition and Tourism Development Research Base。In November 2021, he was elected as the executive director unit of the Tourism Professional Committee of the National Applied Curriculum Construction Alliance。In December 2021, the Tourism Management major (discipline) has become a key discipline and professional Master's degree (MTA) cultivation point of the College of Science and Technology of Ningbo University。In February 2022, Cixi City Rural Revitalization Research Institute was jointly established with Cixi City Government。In June 2022, signed a contract with Ningbo Yuni Education Technology Co., Ltd. and Ningbo Xingxitian Farm Co., Ltd. to build the province's first school-enterprise cooperative research order class - "Yuni Research Travel Class"。In 2023, the Off-campus Practice Teaching Base for Tourism Management Majors was awarded the "14th Five-Year" Provincial off-campus Practice Education Base for college students。

Cultivation characteristics

First, the deep integration of production and education。This major highlights differentiation and innovation in personnel training methods, teaching models, operating mechanisms and other aspects，Through cooperation with brand tourism enterprises to build order class, industry college，Carry out in-depth cooperation in running schools with tourism-related industries，The number of practice bases of cultural and tourism enterprises with cooperation agreements, in-depth integration of industry and education and school-enterprise cooperation is increasing。It has long been associated with internationally renowned hotel brands in Ningbo and the Yangtze River Delta region, including Ningbo Marriott Hotel, Ningbo Dongqian Lake Hilton Hotel, Shanghai Radisson Blu Hotel and Shangri-La Hotel in Hangzhou City，Songcheng Group, Zhejiang Dandan tourism industry, Ningbo Youtu International Travel and other cultural tourism enterprises，And Ningbo Starway Exhibition Co., LTD., Infurman International Exhibition Co., LTD., Ningbo International Trade and Investment Co., LTD，Internships and employment opportunities are available。In addition, in the classroom teaching, senior managers in the industry are also hired to give professional lectures, so as to improve students' practical ability, to help them understand the skills needs of talents in the industry early, and to lay a solid foundation for students' career planning and employment skills training。

Second, we need to advocate innovation and entrepreneurship。This major focuses on improving the entrepreneurial education system that links courses, training, competitions, practice and financing，We will improve diversified training models for innovative and entrepreneurial talents，To realize the mutual promotion and organic integration of innovation and entrepreneurship and professional education;Maintain the direction and support of discipline competition，Students are encouraged to acquire multiple qualifications or certificates of competency，We will strengthen our ability to start businesses and find jobs。2021年，As the main participant, the students of this major won 1 gold award in the National "Internet" College Students Innovation and Entrepreneurship Competition (the only gold award in the national independent college).，In the past three years, students have won 4 second prizes and 7 third prizes in the National Tourism College Service Skills Competition，He won more than 10 awards in other provincial and municipal competitions such as the National College Students' Red Tourism Creative Planning Competition, the National College Students' Guangdong, Hong Kong and Macao Ocean Tourism Innovation Competition, and the Zhejiang Exhibition Planning Creative Competition。In the past three years, the annual business income of the company founded by several students is more than 1 million yuan。In March 2022, 1 student was named "Ningbo University Student Entrepreneurial Rookie"。

Professional teachers

At present, this major has 15 full-time teachers, 1 professor, 2 associate professors, 8 doctoral and doctoral candidates. More than 90% of the teachers have overseas study background, and more than 50% of the teachers are dual teachers。It has one professional leader of tourism management in Zhejiang Province and one second-level leader and top-notch talent in Ningbo City。

In addition, teachers from Ningbo University and other universities are hired as part-time teachers, and senior managers of tourism enterprises are employed as industry teachers。Relying on the school's own hotels and tourism groups in the Hangzhou Bay area, and cooperating with a number of international five-star hotels in Hangzhou, Shanghai and Ningbo, we hire senior managers in the industry to give professional lessons。

Major courses (National Entrance Examination)

Hotel Management Principles and Practice, Tourism Fundamentals and industry Survey, tourism destination marketing and Management, tourism hospitality services and management, tourism Consumer behavior, Tourism English, Advanced Mathematics and other required courses。

Major Courses (Single entrance exam)

Hotel management Principles and practices, Tourism Fundamentals and industry Survey, tourism destination marketing and Management, Tourism reception service and management, Tourism Consumer behavior, Tourism Professional English, Tourism culture and cultural and creative product design, etc。

Employment and further study

Most of the graduates of this major are engaged in management and service work in tourism administration departments, high-star hotels, travel agencies, large-scale tourism complexes, tourism planning agencies, large-scale theme parks, transportation, culture and other related industries。In addition, some students choose to become self-employed in the tourism and leisure industry。

In recent years, the employment rate of this major has been maintained at a relatively high level, and the employment rate of 2019, 2020 and 2021 graduates has reached 97%, 98% and 100% respectively.According to third-party evaluation results, the average salary of 2020 graduates after one year is 6,642.It is 86 yuan, which is much higher than the average level of undergraduate majors in Zhejiang Province, ranking the third among all majors in the school, and the overall satisfaction (including professional relevance in employment, teaching level, satisfaction with Alma mater, etc.) reaches 94%。In the past two years, students have gone to Ningbo University, Zhejiang Ocean University, Tianjin Foreign Studies University and other domestic institutions to continue their postgraduate studies。

Related links (click for more details!):

1. The Tourism management major of our college held a special internship double selection meeting for the 19th Asian Games Media Village in Hangzhou

http://news.hhvp.net/newsgl/14979.jhtml

2. The Tourism management major of our college held a double selection meeting for 2020 YONI Research and internship

http://news.hhvp.net/newsgl/14968.jhtml

3. The tourism management major of our college carries out the on-site teaching of Yuni study order class

http://news.hhvp.net/newsgl/14881.jhtml

4. The tourism management major of our college completed the audit agenda of the expert of Tourism Education quality Certification of the United Nations World Tourism Organization

http://news.hhvp.net/newsgl/14795.jhtml

5. The off-campus practice teaching base of our college's Tourism Management major was approved as the "14th Five-Year" provincial off-campus practice Education base for college students

http://news.hhvp.net/newsgl/14696.jhtml

6. Good news!The tourism students of our college won great achievements in the 12th National College Students' Red Tourism Creative Planning Competition

http://news.hhvp.net/newsgl/13990.jhtml