学制

四年

Conferring a degree

Bachelor of Arts degree

Training goal

The product design specialty is based on the coordinated development of "thick foundation, wide caliber, heavy ability", "knowledge, ability and quality"，It aims to cultivate the basic theoretical knowledge and application ability of product design，Strong learning ability，High comprehensive quality，Application-oriented senior professionals with all-round development of morality, intelligence, physical and beauty who can learn independently and master new knowledge;Have high cultural quality and aesthetic ability。Cultivate solid industrial product modeling ability, good professional skills and professional quality, and be able to engage in design, management, scientific research or teaching work focusing on product innovation in enterprises and institutions, professional design departments, teaching and research institutions。

Cultivation characteristics

This major adopts small class teaching, each class size is about 30 students。The research laboratory is fully resourced to provide students with ample opportunities for experimentation and practice。Open creative space breaks through the gap between classes, is conducive to teachers and students of different grades and different directions to work together, joint cross-border, and provide effective support for students' employment and entrepreneurship。This major is equipped with more than 10 part-time teachers, all of whom are front-line designers and engineers of large design companies and production enterprises。It creates good conditions for the diversification of classroom teaching and the combination of theoretical knowledge and practice in the course of learning。In terms of international exchanges, it has established good cooperative relations with many universities。

Major course

Fundamentals of Modeling, Fundamentals of Color, Introduction to Art, History of Industrial Design, two-dimensional representation of product design, process and production of product materials, product modeling and rendering, product innovation design, etc。

Employment situation

Under the trend of increasingly fierce employment competition, the employment rate of this major has reached 100% for many consecutive years。Product design graduates can be in the Internet, mobile phone, electronics, textile, machinery，Instrumentation, transportation, home, household appliances, luxury goods, decorations, handicrafts, daily necessities, food，Tourism products and other industries engaged in product development and design, display design, interactive design，Facilities design and other work;Also engaged in product development related media, printing, packaging, advertising, marketing and other research and management。